We at Feedback2Reviews, Inc. want to help you make your ads grab your target’s attention and get you as many clicks as possible!

Here are a few of the tactics that we use to increase click-through rates:

Offer Promotions and Incentives in the Headline

Grab attention right away by showing the potential customer exactly what you are offering them. Set yourself apart from the start by showing that your business is the best value.

Use Deadlines for Your Offers

Create a sense of urgency for your targets by showing that they have a limited amount of time to click on your page and take part in that offer. Using AdWords you can even set up a countdown within your ad. Which will motivate your potential customer to click so that they don’t miss out!

Include Keywords in your Ad Copy

It makes your ad look more relevant to the viewer at a glance and it also gives you another line of valuable text in your ad copy.

Use Emotional Triggers

Connect with your potential customers on an emotional level, don’t just throw out technical jargon about what your business does. Say also something personal about what your business can offer that will connect to them on an emotional level.

Use a Call To Action

So, Make your viewer curious about what you are offering with a call to action. Asking them to click to “find out more…” or “To learn more about this offer…” will force their mind to wonder what more you are offering and will make clicking on your ad more enticing.

Conclusion:

We hope you like a short guide about How to improve CTR in Google Search. If you need any help with reviewing your ads and making them as successful as possible, please visit us at bizinga.com

Size doesn’t matter when you are offering bigger value and personalized services. What you need is to create more visibility online for the people who are looking for what you provide.

What are the advantages of being a small, local business that will enable you to compete with bigger businesses? Here’s a short list:

Technology Tools

In no other time has technology made it easier for us to do business, communicate, promote, and expand our businesses on such a far-reaching scale. The Web, SEO, and Social Media Marketing allow us to market our businesses in the same way that bigger brands do.

Flexibility with Changing Conditions

Small business owners have way more flexibility to make immediate and necessary changes that are essential to dealing with changing local market conditions. For big businesses, recommendations go through many levels bureaucracy before decisions are made at the top. Execution suffers the same delays down to the personnel on the ground.

Personalized Customer Service

You have the opportunity to deliver personalized, unexpected and exceptional customer service.

How does it feel when you are served by the owner of a restaurant that you often dine at, and get asked if the food is good and what can they do to improve their menu?

There is something very warm and fuzzy feeling about local interactions for both owners and customers.

Access to Digital Marketing Expertise

There are no longer barriers to accessing digital marketing expertise when you can hire an expert by the hour to oversee your marketing strategy and activities.

Contact us if you want to seize the opportunities that digital marketing can offer and reclaim your domination in your own territory.

JR Prentice

We need to make sure that our website’s design and structure is at optimal levels to maximize our marketing campaigns.

Having someone on your team that can analyze your website traffic data will help ensure that your efforts are worth every little bit of time and money you spend on marketing.

Installing Google Analytics makes acquiring this information easier than ever. Understanding this information will help you strategize and improve your marketing efforts.

Here are 8 simple ways to use Google Analytics to advance your business to next level:

1. Identify the Sources of Your Traffic

Use analytics to track the traffic on your website. This will help you understand what sources send the most traffic to your business.

2. Determine the Path that Leads to Conversions

Determine what pages are driving conversions for your business. Conversions could be making a sale, the download of a white paper, a filled out contact form on your website or one of many other actions that positively impact your business.

The quality of your traffic relies on if you’re bringing the right buyer personas to your website who are genuinely interested in your company’s offerings.

3. Understand Which Relevant Keywords Drive Traffic

Analytics informs you how your business is ranking for key search queries.

Ranking highly for the most important long-tail keyword phrases related to your business can drive quality visitors to your website on a regular basis, which is why marketing around these search phrases is essential for your business.

4. Understand Time on Site

Start by understanding how engaged your visitors are by using the engagement report to better understand their time on site.

The reason why this is so important is that the longer someone is on your website, the more likely they’ll perform an action with your business whether that’s a download, completing a transaction, etc.

5. View Multi-Channel Funnels to Locate Understand a Visitor’s Path

The multi-channel funnels report in Google Analytics is one of the most important to monitor. It provides an overview of the most common paths to conversions. Take a look at which funnels are driving the most activity for your business and try to spur more movement across these channels.

6. Know Which Device Users Drive Results

Improve the quality of your ongoing traffic by analyzing and catering to where your traffic is coming from –desktop, mobile or tablet devices.

7. New vs. Returning Visitors

This report is important to monitor regularly to see if your existing audience is continually returning to your website, while also informing your business of your audience growth over time as seen through new visitors.

Ideally, there should be a healthy balance of both new visitors and returning visitors to inform the quality of your website.

8. Manage Your Backlinks

This can help your business understand what websites are linking to your site, which is a major factor that Google and the other search engines take into consideration when ranking your website and driving traffic to your business.

Your backlink profile is a crucial factor to help ensure that only quality websites are linking to your business and that you’re building trust with your customers and the search engines.

Need to learn more about how to use Google Analytics to improve your website and your business?

Contact us today!

Feedback2Reviews, Inc. (317) 403-2058 bizinga-166268126284026@inbox.birdeye.com http://bizinga.com

But measuring the ROI of your SEO efforts is possible, and we’re here to help you do just that.

Here are 3 things that need to be in place in order to calculate ROI:

1. The right attribution model. Attribution models are the basis for allocating credit to each marketing channel. There is no right or wrong attribution model. Each one is different and comes with its own strengths. We’ll help you find the model that’s the best fit for your business.

2. Google Search Console and Google Analytics. You may already have these tools in place for your website(s), and if so, that’s a great start. GSC is a key SEO tool for capturing and understanding website metrics. And the data from Google Analytics (GA) or a comparable website analytics package is crucial for understanding ROI.

3. Marketing automation and CRM. These tools supplement website analytics data by providing data on individual buyers. This helps you ascertain the lifetime value of individual customers, which in turn help you determine the lifetime value of a particular marketing channel.

At Feedback2Reviews, Inc., we understand that business owners like you don’t have the time to do all of this. We can help you get these important tracking tools in place.

Contact us today at bizinga-166268126284026@inbox.birdeye.com to get started.

No wonder many small businesses are struggling to understand why their online marketing campaigns aren’t delivering an ROI.

Successful businesses that are running online marketing campaigns that impact their bottom line are NOT doing it merely because their competitors are doing it too, but because they have drawn a clear path to how online marketing can help achieve their business goals.

A Marketing Audit has to be performed for you if you have a digital marketing campaign currently running or had one in the past. The next step is to consult with an expert to identify your goals, budget, benchmarks, implementation plan, and targets — producing an online Marketing Blueprint in the process.

Can a building be constructed without a blueprint? Can a building stand without a foundation? No. These principles hold true for your marketing.

Here are some variables that will shape your Marketing Blueprint:

Marketing Audit
Business Goals
Budget
Benchmarks
Consulting Services
– Strategy Recommendations
Marketing Services
Backup Plan
Targets

Your marketing needs a foundation to stand on — your business goals. You need a plan for your marketing with all of the parts working together to reach new heights in line with your goals.

Your goals could be a mix in any of these categories:

Brand Exposure
Social Media Engagement
Website Traffic
Sales Targets
Target ROI

If you are willing to spend $1,000 to $3,000 a month – or $12,000 to $36,000 a year – then it makes sense to spend at least $500 on a Marketing Blueprint to ensure a spot-on marketing campaign.

Contact us at bizinga-166268126284026@inbox.birdeye.com to learn more about creating a Marketing Blueprint.

1. It’s an effective way to achieve instant traffic
2. It’s cost-effective
3. It gives you fast, measurable results

However, did you know that using PPC hand-in-hand with SEO can increase the overall effectiveness of your marketing? Here’s how.

1. PPC only keeps the traffic flowing for however long you keep it running, but there’s no reason its usefulness should stop there.

2. That data gathered from the PPC campaign will tell you what keywords are and aren’t effective. You can then use this data to form your SEO strategy.

With PPC, we can:

1. Use PPC data to find out your best performing keywords, copy and landing pages.
2. Compare Google Console data to PPC data for keywords intelligence.

Analyzing PPC data and drawing out a strategy can be overwhelming for a business owner like you!

That’s why we’re here to help.

Contact us to learn more about how to use PPC hand-in-hand with SEO to grow your website and your sales!

1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central.

2. Have a clear headline. Your headline is the first thing your customers will see on your landing page. Make sure it’s easy to understand and gets your point across.

3. Feature your phone number prominently. Make it easy to find and use a big font to let them know you are accessible.

4. Add a video. A 2-3 min video that explains benefits and features or shows your product in action will capture the attention of your site visitors.

5. Get rid of those cheesy stock photos. Stock photos may be high quality, but they look fake, damaging your credibility.

6. Reduce required form fields. Don’t make your customers put in any more information than the bare minimum of what you need to know. The less work they have to do, the more likely they are to do it.

7. Put your Call-to-Action (CTA) above the fold. Your site visitors should be able to see it without scrolling down.

8. Use a CTA button instead of a link. Text links can be hard to spot. Using a button makes your CTA stand out.

9. Use a contrasting color for your CTA button. Make your CTA button even more visible by choosing a color that contrasts with the rest of your website’s color scheme.

10. Utilize your CTA button’s text. Instead of a plain old “submit,” use your button text to tell your visitors what to expect after they click that button with text like “get started!”

11. Create urgency. Limited-time incentives give your customers a reason to take action now.

12. Display “real” testimonials. Show that your testimonials aren’t fake by using full names and pictures.

13. Display your award badges. Show off any honors you’ve gotten to add wow factor.

14. Add trust badges. Boast about the great reviews you’ve gotten on sites like Yelp, Facebook, or the Better Business Bureau.

15. Add a live chat feature. Live chat support adds value.

We understand that business owners like you are pressed for time. We’re here to help! Contact us today.

What does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have some conglomeration of tactics to create an online presence, but without a clear strategy, your presence can turn into random pieces of digital mess that does not contribute to converting customers.

We can help prevent that and help utilize this tool to reach your bigger business goals. A holistic approach means you never have to worry about some tactics going astray.

Still not sure if a digital marketing plan is for you? Well, here’s the best words anyone can hear when talking about business expenditures.

A digital marketing plan for your company can help increase your return on investment. It does this by improving your visibility to potential customers and increasing your sales.

Ready to create your digital marketing strategy? Call us today at (317) 403-2058, and we can help you shine!

Successful business owners with an eye to the future should be able to answer yes to all those questions.

Here at Feedback2Reviews, Inc., we understand the value of growth to a business, and we want to help you achieve those goals through your marketing strategy.

Fast and Measurable Results

Google AdWords can give you top-notch measurable results, quickly and reliably. With these results, you know you are reaching the right audience. AdWords also provides unique functionality and reporting, so you can learn more about the wants and needs of your audience.

Budget-friendly

One common excuse heard in marketing is “We can’t afford to advertise.” My friend, you can’t afford not to. With Google AdWords, you know that your money is being put in the right place. With a pay-per-click model, you only pay for those internet users who click through to your site.

Build Brand Recognition

Even though you are only paying for the audience who clicks on your ad, you are getting a lot more eyeballs. That means you are working up the number of people who know about your business. Brand recognition carries a lot of weight and is something that must be built up in small increments.

There are many benefits to using Google’s AdWords, let us start helping your company grow today!

You are not alone.

SEO is a complex process, indeed. Google has over 200 ranking factors!

Plenty of research is being conducted quarterly and yearly by different organizations to understand Google’s ranking factors. Here are some of the findings from a recent study:

– Between the top 3rd and 20th position in Google search results, there is a 45% difference in content length.
– Between the 1st and 10th positions, there is a 10,000 difference in referring domains.

Content and backlinks are extremely important in SEO.

Reach out to me if you need SEO explained to you from a perspective that you care about without the technobabble. That is, how it will affect your bottom line.